Jarrad Collings: "We aimed to capture effortless mastery."
Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."
"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by...
David Droga: "This work shows the power of a simple but deeply relevant idea."
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest...
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
The incumbent is BMF, which won the creative account in 2019.
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.