Brands Archives - Page 6

Agencies

72andSunny to develop local brand positioning for Cadillac

Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'

Brands

ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots

Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them...

Weis and Mindshare - The Saviours of Summer (1)

Agencies

Weis takes its ‘Saviour of Summer’ campaign to Western Sydney with Mindshare

Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a...

Brands

How Macros and Soulara’s ready-made meals are transforming the workplace

This collaboration promises to help businesses address the growing demand for healthy, ready-made meals that cater to the diverse dietary needs of...

Andrew Hicks, Woolworths Group Chief Marketing Officer, on Woolworths Olympics partnership

Brands

Woolworths CMO Andrew Hicks to depart after 16 years

He will step down at the end of the 2025 financial year.

Nespresso - Winston Surfshirt & Cosmo's Midnight

Agencies

Nespresso launches new approach to Happy Hour in a campaign via Poem

Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve...

Agencies

RSAC reimagines the Bro Code in a new campaign via cummins&partners

Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'

Agencies

Mazda introduces ‘Give It Heaps’ platform via CHEP

Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and...

Brands

Grill’d and Oscar Piastri team up for turbocharged burger collaboration

Oscar Piastri: 'Both Grill’d and I were born in Melbourne and I’ve always been a long-time fan of their healthy and nutritious...

Agencies

Kleenex unveils refreshed packaging design from Hulsbosch

Mikey Hart: 'By creating a clear and cohesive design architecture, we’ve helped ensure Kleenex continues to have a strong presence in the...

Brands

HubSpot and Canva partner to help businesses streamline content creation

Karen Ng: 'We're making it fast and easy for teams to create professional designs at scale.'

Brands

Former Domino’s APAC CMO Todd Reilly joins AHB Group

Charles Agius: 'Todd’s leadership and vision will be pivotal in elevating our brand presence and creating a stronger connection with our customers.'

News

Snapchat launches new teen ‘Council for Digital Wellbeing’ in Australia

Ben Au: 'We're passionate about making Snapchat a fun and safe place for connecting with friends and family.'

Brands

‘Everyone Must Go!’: New Zealand’s Tourism $500K campaign backfires

'It’s time to swap the thongs for the jandals, the Hunter Valley for the Hawke’s Bay, and get the bloody hell over...

Brands

NRMA Rewards gives members access to sports and entertainment benefits in new TEG partnership

Victoria Doidge: 'Both TEG and NRMA are building sophisticated digital and data eco-systems to better serve Australians, together as partners we believe we can truly...

Netflix Australia x Initiative x Amplify

Agencies

Netflix Australia awards media and creative accounts to Initiative and Amplify

Jo McAlister: 'To say the team are excited is an understatement.'

Brands

How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z

Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure...

The Iconic - Dentsu Creative x Love Media

Agencies

The Iconic reveals new iteration of ‘Got You Looking’ masterbrand via Dentsu Creative and Love Media

Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed...

Mediaweek

Brands page 6

72andSunny to develop local brand positioning for Cadillac

ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots

Weis takes its ‘Saviour of Summer’ campaign to Western Sydney with Mindshare

How Macros and Soulara’s ready-made meals are transforming the workplace

Woolworths CMO Andrew Hicks to depart after 16 years

Nespresso launches new approach to Happy Hour in a campaign via Poem

RSAC reimagines the Bro Code in a new campaign via cummins&partners

Mazda introduces ‘Give It Heaps’ platform via CHEP

Grill’d and Oscar Piastri team up for turbocharged burger collaboration

Kleenex unveils refreshed packaging design from Hulsbosch

HubSpot and Canva partner to help businesses streamline content creation

Former Domino’s APAC CMO Todd Reilly joins AHB Group

Snapchat launches new teen ‘Council for Digital Wellbeing’ in Australia

‘Everyone Must Go!’: New Zealand’s Tourism $500K campaign backfires

NRMA Rewards gives members access to sports and entertainment benefits in new TEG partnership

Netflix Australia awards media and creative accounts to Initiative and Amplify

How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z

The Iconic reveals new iteration of ‘Got You Looking’ masterbrand via Dentsu Creative and Love Media