Adam Wise: “There's a lot of emotion built into the campaign."
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
“We're hoping to build that strong emotional connection with the brand again.”
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
Global advertising spending is expected to top $1 trillion for the first time.
The most valuable broadcaster was the Nine Network
The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform
The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
Mediaweek speaks to the tourism experts steering P&O's new brand platform
