"What started out as a conversation regarding a refreshed commercial and consumer strategy quickly turned into the desire to redefine a broader...
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the...
"It needs potholes, it needs distractions and cramped spaces, and perhaps even an element of motion sickness."
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
The agency was appointed as Stanley's agency of record in October last year.
Nina East: "We set out to make a confronting campaign that would make a difference."
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands...
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
According to Pollinate research, most Australians found their bank lacked a human touch.
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland...
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
RyanCap roadmap: "It's really important staff, clients and associates realise that our plan has not changed."
