Brands Archives - Page 17

‘They’ve already got some brand recognition’: Branding the Tasmania Devils AFL team

Nathan Birch: "Tasmania Devils vs Tasmanian Devils – I’m sure the lawyers at Warner will keep a close eye on that.”

Kate O’Loughlin: Marketing lessons from the rise of run clubs

Marketers and brands should be running to embrace the lessons, and learn from the consumer behaviours, attached to the rise of run...

Agencies

Supermassive snares Zambrero’s creative account

Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.

Social Soup - Sharyn Smith - Influencers

Agencies

If Meta pulls news, readers are ‘savvy enough to work it out’: Social Soup’s Sharyn Smith

"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."

CommBank launches home-lending support campaign via M&C Saatchi

Brands

CommBank heroes home-lenders in latest campaign

Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."

Thinkerbell unveils Guinness countdown campaign for St Patrick's Day

Brands

Thinkerbell unveils Guinness countdown for St Patrick’s Day

Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."

Creativity

Leo Burnett, Herd MSL unveil ‘Keep Walking Proudly’ short for Johnnie Walker

Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."

Brands

Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season

The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.

Brands

Avid Collective and Brand Metrics partner on native content campaign insights

Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.

The Hallway and Wholegreen Bakery make gluten-free sceptics eat their words with the launch of the world’s first Cardboard Cake

Creativity

The Hallway launches world-first ‘Cardboard Cake’ for Coeliac-approved bakery

Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."

Brands

SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because ‘your product and service is completely incidental’

"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to...

Brands

Mediaweek

Brands page 17

‘They’ve already got some brand recognition’: Branding the Tasmania Devils AFL team

Kate O’Loughlin: Marketing lessons from the rise of run clubs

Supermassive snares Zambrero’s creative account

If Meta pulls news, readers are ‘savvy enough to work it out’: Social Soup’s Sharyn Smith

CommBank heroes home-lenders in latest campaign

Thinkerbell unveils Guinness countdown for St Patrick’s Day

Leo Burnett, Herd MSL unveil ‘Keep Walking Proudly’ short for Johnnie Walker

Sportsbet, McDonald’s, CBUS, KIA: Foxtel Media unveils new and returning sponsors for 2024 NRL season

Avid Collective and Brand Metrics partner on native content campaign insights

The Hallway launches world-first ‘Cardboard Cake’ for Coeliac-approved bakery

SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because ‘your product and service is completely incidental’

Westfield extends collaboration with The Walt Disney Company

Kim Kardashian’s sci-fi Skims ad debuts at the Oscars

PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s

82m impressions in four days: How Kia’s big ute ad exceeded CMO and Innocean’s expectations

SXSW Austin 2024: Delta, eos, and Pfizer CMOs on ‘aggressively’ embracing AI

Macca’s launches footy campaign via DDB Sydney

NRMA Insurance appoints Accenture Song to transform CX