"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
The incumbent is BMF, which won the creative account in 2019.
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
“Lynx has always been about empowering guys, and that means evolving alongside them."
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
"We’ve loved unearthing the best sports stories Australia has never heard of.”
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it...
McLeod joined McDonald's in September 2023.
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
Age Conte: "We’ve had our eye on the Mango team for several years."
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
