"Cuddly as a brand was a little disconnected from modern audiences."
Applications are open to be a wombat walker, oyster organiser, sauna stoker, wine whisperer, paranormal investigator, cave conductor, or star seeker.
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
The incumbent, Richards Rose, has held the creative account since 2016.
The account went up for pitch in March after the former agency of record, M&C Saatchi, and the FMCG giant parted ways.
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
The news comes after Zitcha announced its partnership with US-based Venvee last month.
This time around, the singing banker returns to the field to sing about how much more can be done with "one single...
The creative agency will support Ārepa with a full above-the-line campaign set to go live in late 2024.
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
"AVC Experience+ invites brands to think big and act bold with digital campaigns that are integrated with on-site customer experiences."
