Brands Archives - Page 14

Flight Centre and VML launch Envoyage B2B brand

The Envoyage brand is slated for rollout throughout 2024 and into 2025.

Kate O’Loughlin: Jojo Siwa’s rebrand proves marketers should commit to the bit

Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.

Pepsi launches new look via Special PR at the Pepsi Pulse Collection. Pictured - Samantha Harris. Credit Magner Media

Brands

Pepsi launches new look in first major work with Special PR

Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”

Brands

Pure Blonde partners with The Monkeys to relaunch brand

Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...

Brands

BMF launches first work for a2 milk, ‘Only a2 will do’

Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."

Brands

Supercars teases latest work with Jessica Mauboy via Wildcard

Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."

McDonald's (Macca's) 4 second Big Mac Chant promo via DDB Sydney, adam&eveDDB, OMD, and Snapchat

Brands

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.

Brands

Kia names its ute: The Tasman

The announcement answers Kia's blockbuster teaser ad launched in March.

Rapper Latto 'Talks Snacks' in Thinkerbell's latest work for Menulog

Brands

Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog

The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.

Brands

Miele names Lisa Saunders as marketing director AUNZ

Saunders replaces Michele Laghezza, who is now marketing director for Miele Belgium.

SCA in firing line as Ad Standards issues latest breaches. Pictured Jimmy Smith & Nathan Roye from the Jimmy & Nath Show

Business

Buttholes, nangs, and ‘girl math’: Ad Standards’ latest rulings

SCA's Jimmy and Nath Born Funny, Chatime's 'girl maths' ad, and Cream Shop's nang ad all faced the gavel.

Brands

Michael Hill names Miranda Kerr as first brand ambassador

Kerr joins as part of the jewellery's global rebrand via CHEP.

Brands

Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell

The Healthcaring master brand platform was introduced by Thinkerbell in October 2023.

Brands

Allan Border joins Parkinson’s Australia as it rebrands

Border's video campaign amplifies Parkinson’s Australia's plea for $2 million in federal funding.

Features

Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis

Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.

Five by Five and This is Flo launch 'magical' campaign for BPAY (Australian Payments Plus)

Brands

Five by Five and This is Flow launch ‘magical’ campaign for Australian Payments Plus

Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."

Time Out Australia appoints one green bean (ogb)

Agencies

Time Out appoints one green bean

ogb's appointment follows Time Out's plans to broaden coverage across Australia.

Agencies

Emotive and Google AI partner to restore Tasmania’s giant kelp forests

Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”

Mediaweek

Brands page 14

Flight Centre and VML launch Envoyage B2B brand

Kate O’Loughlin: Jojo Siwa’s rebrand proves marketers should commit to the bit

Pepsi launches new look in first major work with Special PR

Pure Blonde partners with The Monkeys to relaunch brand

BMF launches first work for a2 milk, ‘Only a2 will do’

Supercars teases latest work with Jessica Mauboy via Wildcard

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

Kia names its ute: The Tasman

Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog

Miele names Lisa Saunders as marketing director AUNZ

Buttholes, nangs, and ‘girl math’: Ad Standards’ latest rulings

Michael Hill names Miranda Kerr as first brand ambassador

Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell

Allan Border joins Parkinson’s Australia as it rebrands

Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis

Five by Five and This is Flow launch ‘magical’ campaign for Australian Payments Plus

Time Out appoints one green bean

Emotive and Google AI partner to restore Tasmania’s giant kelp forests