"We’re beholden to delivering results on all counts.”
The acquisition furthers The Mars Agency's global expansion, which started with the opening of a London office in 2010.
The consultancy was selected based on a full-funnel digital strategy geared towards delivering a substantial performance uplift.
Bianca Falloon: “We have big growth ambitions and a great plan of attack"
Collins will be responsible for new client partnerships across the independent agency's entire integrated service offering.
"Ed was part of the Fuel family well over a decade ago, and it’s great to welcome him back."
Melissa Fein: "It feels like we have all the makings for a powerful partnership."
Mandie van der Merwe: "It’s time to hear from people like me – to debate, curate and, ultimately, celebrate the work that...
Foley returns to PHD from Initiative, where she was group business director and head of Employee Experience.
The new business wins join the agency's growing portfolio including BlueScope Australia and Headspace.
The increased activity is the result of budget constraints and delayed reviews.
Voice of the Sea is based on a song written by icon John Williamson for the AMCS.
“The youth of today will have less tolerance for the late-hour culture.”
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
Rennie joins the Groupe after more than six years as national managing director of digital agency Tribal DDB.
PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
"This latest campaign helps us reinforce our position as a challenger brand."
