The Avis Budget Group includes Avis, Budget and Apex
Zenith Media has held the account since 2001
Maria Grivas: "Its a testament to the trusting partnership that has evolved over the past 9 years between our team and theirs"
Phil Shearer: "We knew we had to do something different."
Kit aims to build on Commbank's iconic Dollarmites banking program that ran for 90 years.
Craig Sue: "Create buzz that drives excitement"
“The Great Christmas Chase” has been rolled out like a movie release, complete with trailers, film posters and social content.
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting"
Richard Williams: "There is no grey area."
Chris Ernst: "This partnership will be a critical next step in the evolution of our RAP in how we show up and...
Mason Rook: "We've spent quite a bit of time redefining and redeveloping what success looks like"
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
The rules recognise the subtle, embedded nature of influencer advertising directed at children
"The media, as well as the advertising industry, have a huge responsibility in this."
78% of marketers use a hybrid model of both in-house and external agencies.
Hannah Pritchard: "A powerful complement to traditional digital channels"
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums
