David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
Kate Silver: "Jac[queline Witts] and I have a similar perspective on the value of great strategy to fuel brands and creativity."
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
Senior appointments: Hannah Mannion, Eb Yusuf, Natalie Murray & Natalie Clark
"I think we're better at building cultures that attract great creative people.”
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
Sarah Cajelot: "We kick-started the whole process by briefing the creative team in the vehicle."
Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
“R/GA’s Public Practice is reshaping public sector engagement by turning services into experiences, campaigns into movements, and bureaucracies into brands."
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
Vandita Pandey: "Partnering with an artist like Pnau brings this message to life in an exciting new way that places the brand...
Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
