The industry-backed purpose-driven tea brand is aiming to rally 100 runners from the industry to join their 60-strong team The Mood Crew.
The expansion comes as QMS' relationship with sales representation company, Medianest, concludes this month.
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
"With their data insights, media strategy and a team who know us and our story, we will continue to grow."
The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.
The incumbent, Richards Rose, has held the creative account since 2016.
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will...
The new appointments follow multiple client wins including Peter Lehmann Wines, Reflections Holidays, and Zambrero.
The account went up for pitch in March after the former agency of record, M&C Saatchi, and the FMCG giant parted ways.
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
Tiffany Rolfe: "Ben has proven to be a skilled practitioner and inspiring leader, always designing to create impact for our clients and...
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
The merger was first announced in March, along with whiteGREY CEO Lee Simpson's departure.
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
Athena is a new sports nutrition range specifically made for women.
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work,...
