Mason Rook: "We've spent quite a bit of time redefining and redeveloping what success looks like"
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
The rules recognise the subtle, embedded nature of influencer advertising directed at children
"The media, as well as the advertising industry, have a huge responsibility in this."
78% of marketers use a hybrid model of both in-house and external agencies.
Hannah Pritchard: "A powerful complement to traditional digital channels"
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums
Claire Howlett: "This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”
The independent media agency launched into the Australian market last month
Masood and Kim share their perspectives, thoughts and opinions
"It's worth looking at several of the sub-trends that are spinning out of this huge macro shift"
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
Jeremy Willmott: "It’s time we stop tearing each other down"
Fiona Low: "It represents a step change for the category"
The MFA Awards is also set to mark its 25th anniversary in 2024
Graham Alvarez-Jarratt: "An ode to the frivolity, and occasional friction"
