To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and...
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the...
Stuart Terry: “Australia’s auto market is ripe for something different."
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
Rose Herceg said, "it’s a great honour to sell WA to the world."
Brent Smart: "I love how ambitious, yet simple this work is."
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
The appointment follows the news of Fran Clayton joining Ogilvy as CSO, as Mediaweek recently revealed.
After working "for a number of large multinational networks in recent years," Phung is excited to move to "one of the leading...
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand,...
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
Badger: "These exceptional creative women are reshaping the future of our industry and redefining what is possible."
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
