Keep Left will lead Midnight Health's PR efforts as it looks to launch new products, services, and brands.
Steve McArdle told Mediaweek the agency will announce a new CCO over the next couple of months.
Migliore: "Unlike other road-safety commercials, the campaign’s focus is less about the behaviour of the driver in the crash, and more about...
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift...
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
Hunter Johnson: "We are at an inflection point for masculinity."
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and...
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the...
Stuart Terry: “Australia’s auto market is ripe for something different."
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
Rose Herceg said, "it’s a great honour to sell WA to the world."
Brent Smart: "I love how ambitious, yet simple this work is."
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
