The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
At Mindshare, Pickering was managing partner on the NAB account for almost five years.
Simon Joyce told Mediaweek: "We needed greater senior leadership in the strategy unit, as opposed to senior PR skills."
McPhee succeeds Hugh Munro, who left The Monkeys to launch his own creative indie agency, Rick Barry, with BMF's CCO Alex Derwin.
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
"The next step for us is now the work," plus "awards recognition and new business wins."
The PR agency will amplify product launches, occasions, and creative communications in the two territories.
Watts' last agency role was partner at creative agency Bullfrog.
Scott McCaffrey is a new appointment, while Jacqui Purcell is promoted after returning from maternity leave.
This time around, the singing banker returns to the field to sing about how much more can be done with "one single...
"There's a lot of client organisations that have flipped themselves on their heads ... I'm not sure the agency world, or the...
26 stop motion films - crafted with the help of Tobias Fouracre, who's worked on Wes Anderson films - feature father and...
P&O appointed Supermassive to its creative account last year, and launched the new platform in January. Today The Brave holds Carnival Cruise...
The creative agency will support Ārepa with a full above-the-line campaign set to go live in late 2024.
The account will be run from Match & Wood’s Perth office.
Mandie van der Merwe: "Our focus is on having the right people in the room, those who enrich and expand the conversation...
Seven and News Corp claimed podium positions.
Plus: Scale ambitions - "it doesn't need to be 50 people, it might be 12 core, or 15" - the name, and...
