"Our extensive RFP process aimed to identify the best partner, and Tangram stood out."
"We are launching a club that invites visionaries, creatives, and producers to execute exceptional work."
Mediaweek broke the news of Derwin's departure from BMF and intention to launch his own shop in April.
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
LG has further extended the partnership by leveraging 7CIC, Seven’s new shoppable, in-content ad product.
The account was held by incumbent Half Dome for the past six years.
Pugh joins the independent agency after helping establish the newly formed essenceMediacom agency in Australia as chief client officer.
"We're going to be defined by the output, what we put into the world, what we make."
Andrew Little: "This is a very popular decision and is most deserved."
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
Polly Morris: “The run club meetups mark the natural evolution of the partnership between Kic and New Balance, now in its second...
"We've been looking to introduce this role into the agency for a while."
"She is laser focused on effectiveness, restless in her ambition, deeply passionate about creativity, and fun to be around."
The ad was created by creative agency VaynerMedia, which manages PepsiCo's Smiths Snack Food brands in Australia.
The Foundation brand will disappear, and current Foundation MD Liz Wigmore becomes Hearts & Science MD.
Tara Ford: "Great people. Great talents. We cannot wait to see the brilliant things they will do.”
Caitlin Bancroft: "This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way."
On creating work that starts with mobile and extends from there: "We don’t know of any other creative agencies offering this approach."
