The two agencies will spearhead the NBL's influencer, talent, and PR initiatives.
The partnership comes ahead of the brand's first flagship store opening in Sydney at the end of the year.
"Tertiary education student experience is among the most unchanged in any sector throughout the decades."
“We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now."
"It is essential that we develop greater confidence in creativity’s ability to generate growth across all aspects of business."
Virginia Hyland - who joined Havas when she sold her own indie to the holdco - said the acquisition will bring scale....
Thinkerbell: "GWM has been going from strength to strength with record sales, excellent new products and outstanding value."
The indie creative agency was founded by Ryan O’Connell and John Marshall earlier this year.
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
Revlon ambassador Delta Goodrem joined the brand, handing out Super Lustrous Lipsticks to commuters.
Chris Howatson: "Our campaign features eight incredible athletes and captures their emotional farewells before boarding their very special flight."
"Our focus now is on forming a new long term partnership with an ambitious automotive company."
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown...
"We are proud to continue to feature Australian music and work with Australian talent across our campaigns."
"I have decided to take the leap and get my own show on the road."
"It’s further evidence of the rude health in the indie sector and its attractiveness for talent."
Tschuchnigg joins the independent agency from Optus, where she was CX design lead.
Ronkoske joins after five years at Clemenger BBDO Melbourne, where he was most recently strategy partner.
