The intentionally minimal colour palette is inspired by the physical design of the birth certificate with a nod to Australian green and...
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning...
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney,...
"Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market."
Dani Bassil: "We’re doing things differently, better, with more diversity, and challenging the status quo."
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year...
Jacobs joined M&C as senior strategy director in 2019, and was promoted in 2021 to head of integrated strategy.
He replaces Antony Gowthorp, who has left the experience design agency after almost 12 years.
“The first specialised agriculture graduate program in Australia’s marketing communications industry."
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half...
"This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
"After seven years, I wanted to see if I could take everything that I'd learnt and apply it in a different environment,...
"As M&C Saatchi embraces the optimum creative structure for our clients’ needs and evolving capabilities, the necessary yet difficult decision has been...
The six new hires will work with clients including Edgewell, Danone, News Corp, and The Real Pet Food Company.
Verbrugghe joins from Boston Consulting Group, where she was general manager of venture and strategic design.
Equality Media, King Kong, Tracksuit, and PMG rounded out the top five.
