The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
The independent agency also appointed Riccardo Ilari as SEO manager.
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
“We're hoping to build that strong emotional connection with the brand again.”
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
"We can’t reach our climate goals while allowing big coal and gas companies to use advertising."
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
VML will formally launch to the Perth market with an event in February as they roll out a combined offering to clients.
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
"This is an important health issue, not a taboo topic."
IN 2023, the program had 1,700 participants and 25% of whom were marketers and media owners.
Nine introduces Tipping Point, Deal or No Deal moves to 10, as Seven returns with a new season of The Chase Australia.
Nick Behr called the partnership a "milestone" in the independent agency's journey.
"An exceptional line-up of talent from across the world."
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
Sam Williams: "It's fantastic to be working with people who are passionate, driven and committed to driving results."
"There are some items that we hope will be prevented in the final draft."
