Athena is a new sports nutrition range specifically made for women.
Simon Lee: "There’s a voice inside all of us that sometimes urges us to escape from the confines of our daily lives."
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work,...
"If I was to have done something like this with one of the big global networks – and that was certainly an...
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
"Marketing is a fine art and gamers are one of the most savvy consumers out there, so brands must ensure they understand...
Russell: "We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people."
Sean Cummins: "I know personally that you don't want to feel silly and timid about the issue."
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
"I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
The campaigns are structured around three streams: Youth Vaping, Tobacco, and Adult Vaping.
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
