The integrated campaign will be seen across the Melbourne CBD and Sydney’s inner west and eastern suburbs until April.
Cosstick's appointment will see co-founder and current head of strategy Will Harms formally move into the role of head of clients.
Merret's remit will include all things experiential, immersive storytelling, gaming, AR & VR, XR, AI and content automation.
The account will continue to be serviced out of EssenceMediacom Sydney and led by client partner Daniel Morgan.
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
Saville was most recently COO at Pollinate, where he led the design and implementation of processes within the agency.
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
Nicole Velik: "Every organisation needs to have people who will protect ideas".
The pair will closely partner with René Migliore, 303 MullenLowe Perth MD, while continuing to work with Attivo’s agencies in ANZ and...
He has over 14 years of experience in the media industry and worked across a variety of categories and international markets.
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
The federal government's master media account is worth between $150 to $240 million.
"We refuse to settle for the status quo."
Plus: Why publishing is no longer just "press and print"
Arthur Sadoun: "In a very challenging macroeconomic context, and after 6 years of transformation, Publicis definitely extracted itself from the pack in...
Bowness and Wiley share their perspectives, thoughts and opinions.
"We’re beholden to delivering results on all counts.”
The acquisition furthers The Mars Agency's global expansion, which started with the opening of a London office in 2010.
