Adam Ferrier: “If someone has a good idea in the agency, and they are passionate about it, we’d like to think that...
Raimundo Campbell: "We are honoured to have been chosen as their strategic partner for these key markets."
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
Matt Chandler: "We wanted to tell a very simple story, beautifully."
The agency's remit includes all media strategy, planning and buying in Australia.
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
Murray spent 20 years with the agency, with the last four years as its national head of trading.
The announcement follows a series of recent appointments to the DDB Sydney and Melbourne offices.
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form...
"It's classic brand building.”
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
"In an unreasonably short amount of time they’ve proven themselves to be a couple of the most exciting creatives in the country."
PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in...
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
"The more people that switch to ethical options, the bigger difference they could potentially make.”
The agency is set to start servicing US brands throughout Oregon, Washington and California.
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
