In addition to the campaign, Clems has also refreshed the TABtouch brand identity.
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
The program provides the opportunity for mentees to learn from industry leaders in a six-month mentorship that values quality over quantity.
Takasaki's appointment comes after Eileen Cosgrove-Moloney joined BMF as joint-general manager alongside Richard Wood.
The idea came after the team experienced kangaroo hazards firsthand on film sets.
AKQA will become the lead brand in four markets, including Australia. Mediaweek understands that whiteGREY CEO Lee Simpson will leave the business.
Sonja Stindl has been promoted to GM, and Ben Somers hired as partnerships director.
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
The account was last up for review in 2020 and saw OMD reappointed.
Cosgrove-Moloney returns from Tokyo, where she served as GM of Special.
Last week, the OMG agency also won El Jannah's digital media and SEO account.
Villella has started in the role, based in Sydney and reporting to Candice Veasey.
This expansion marks a new chapter in the agency's 27-year history.
"Our goal is to become a household name, not just within men's lifestyle publishing, but publishing in general."
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
Notes of "smoked fish skin, unwashed skin, and greasy hair."
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
