The campaign, created by newly-branded in-house agency BALBOA, launches as the streamer reaches a subscriber record of 1.5 million.
This marks the first appointment to the CCO position since Levi Slavin resigned in January 2023.
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a...
White and Sey share their best career advice, hot takes, and what they currently have on repeat.
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time...
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
Ryan Goldsworthy: "Dan knows our business well, with nearly six years at our agencies and GroupM plus 10 years in the search...
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
The two agencies will spearhead the NBL's influencer, talent, and PR initiatives.
The partnership comes ahead of the brand's first flagship store opening in Sydney at the end of the year.
"Tertiary education student experience is among the most unchanged in any sector throughout the decades."
“We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now."
"It is essential that we develop greater confidence in creativity’s ability to generate growth across all aspects of business."
Virginia Hyland - who joined Havas when she sold her own indie to the holdco - said the acquisition will bring scale....
Thinkerbell: "GWM has been going from strength to strength with record sales, excellent new products and outstanding value."
The indie creative agency was founded by Ryan O’Connell and John Marshall earlier this year.
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
Revlon ambassador Delta Goodrem joined the brand, handing out Super Lustrous Lipsticks to commuters.
