CA.5 promises to be an "alternative model to the traditional agency structure and approach".
Fagerlund's new role sees her reunite with former Carat boss Sue Squillace.
Gaslain will be working alongside recently appointed creative director, Claire Stapleton.
Adam Johnson told Mediaweek the move signalled an act of "stepping back and assessing rather than the direct need for change."
The Healthcaring master brand platform was introduced by Thinkerbell in October 2023.
“With fraud and scams on the rise, who wouldn't want one of the world's foremost avian predators on their side?"
The bakers included Tony Hale, Peter Horgan, Chris Freel, Stephen Wright, Kerry McCabe, and Andrew Tuitahi.
Donovan previously held roles at GHO, For The People, and Traffik.
CHEP Media won the account from incumbent, Yango.
Vragalis was promoted to general manager of TBWA Sydney in 2020 before assuming the MD role in 2021.
Carat first won the Beacon Lighting account in 2018 before expanding the relationship in 2021.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
Hudson leaves after 11 years at the agency.
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
The agency has also hired Susie Krieble, a Japan-based brand and lifestyle consultant.
Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."
Justin Graham: "This is a powerful announcement for the global M&C Saatchi Group business."
ogb's appointment follows Time Out's plans to broaden coverage across Australia.
