Jonathan Kerr: "While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a...
The campaign is the culmination of an 18-month project that included brand strategy, positioning, platform design, and campaign development.
Vinne Schifferstein Vidal: "Our recent expansion into film and creative technology enables us to provide clients with immersive solutions."
The creative leaders talk about selling time, how to 'keep the marriage spicy' with marketers, and why they returned to advertising: "Anyone...
Sam Kelly: "We wanted to harness the camaraderie of in-trend community run clubs with our obsession for recovery."
Sian Chadwick: "The decision was mutually reached by both organisations."
Parnham and Daly share the best career advice they've received, hot takes, and what they currently have on repeat.
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
The creative agency also won four golds and The Grand Award for Play it Safe.
Brent Scrimshaw: "Our Australian-based agencies, BMF and Orchard, repeatedly proved their ability to drive substantial growth."
Macarthur founded Convo Ink and previously held roles at Southern Cross Austereo, News Corp Australia, Verizon, and Allure Media.
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
Simon Ryan: "Our approach to growth is relentless."
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
Justin Graham: "We're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part...
"We just didn't think we could do it. Then Mark Green, to his credit, said, 'Look, I can get you a little...
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial...
"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."
