The appointment also sees Connecting Plots fold Page's strategic consultancy WeirdWorks into the agency.
Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a...
Jessica White: "We’ve been looking for the right people to upweight our leadership team with strategic expertise."
Paul Swann: "We sought to capture the smooth characteristics of a Guinness on a winter's day."
"This work is just the first in a series of campaigns we are excited to roll out together."
The new campaign is the bank's first since 2018.
"Like any pro-sports teams you get seasons out of key players. We’ve been lucky enough to get six."
Evans joins the media agency from Carat, where he was most recently head of client partnerships.
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
On building a career in Brisbane: "We're the fastest growing city in the country, with massive projected economic growth."
Earlier this year, Sparro was acquired by British digital marketing agency Brainlabs.
“Media is a growth area globally for Accenture Song and we are seeing momentum in our end-to-end media offerings in all regions."
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no...
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and...
"It was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business...
Among the attendees were Nine, Big W, ABC, Bupa, Telstra, Thinkerbell, BMF, and M&C Saatchi.
