"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
Bench Blueprint reviews the effectiveness and efficiency of how advertisers are managing their digital marketing.
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
Raimundo Campbell: "We are honoured to have been chosen as their strategic partner for these key markets."
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
The agency's remit includes all media strategy, planning and buying in Australia.
Murray spent 20 years with the agency, with the last four years as its national head of trading.
PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in...
