Claxon has already begun working on the account, starting with strategy development. The creative execution is expected to launch in market in...
Krivtchoun has worked in leadership positions across Publicis Groupe ANZ for over eight years.
The industry-backed purpose-driven tea brand is aiming to rally 100 runners from the industry to join their 60-strong team The Mood Crew.
"With their data insights, media strategy and a team who know us and our story, we will continue to grow."
The Heart of the Rum campaign will surround the UEFA Euro 2024 on Optus Sport, encompassing both linear and BVOD platforms.
The independent integrated agency will lead creative and activations in partnership with Mindshare and Forward PR.
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work,...
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US...
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
Watts' last agency role was partner at creative agency Bullfrog.
This time around, the singing banker returns to the field to sing about how much more can be done with "one single...
