The consultancy was selected based on a full-funnel digital strategy geared towards delivering a substantial performance uplift.
Collins will be responsible for new client partnerships across the independent agency's entire integrated service offering.
Foley returns to PHD from Initiative, where she was group business director and head of Employee Experience.
The new business wins join the agency's growing portfolio including BlueScope Australia and Headspace.
Voice of the Sea is based on a song written by icon John Williamson for the AMCS.
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
Kennedy steps up as general manager as Barber takes over the role of client services director.
Cronk relocates from New York to rejoin OMD, bringing over 20 years of industry experience across the US and Australian markets.
MBCS launched in 2022 as an agency tasked with connecting IPG’s creative, content and experience capabilities.
"We welcome the opportunity to bring our signature Unconventional Intelligence across media strategy, planning, and implementation."
The lo:live marketplace provides unlimited, free access to 170 premium locations across Australia.
40 media organisations have re-committed to supporting the indie agency sector, while five new media partners join.
Furnari has also been recognised for her work in FMCG, data-driven marketing and COVID response strategies.
"Ensuring our global team can operate seamlessly and continue to evolve has never been more important."
Camilleri joins from GroupM, bringing over 18 years of experience in marketing data and analytics.
