Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
Bench Blueprint reviews the effectiveness and efficiency of how advertisers are managing their digital marketing.
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
Raimundo Campbell: "We are honoured to have been chosen as their strategic partner for these key markets."
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
The agency's remit includes all media strategy, planning and buying in Australia.
Murray spent 20 years with the agency, with the last four years as its national head of trading.
PHD first won the business in 2019 from Dentsu's Vizeum, but the AFL took the work in-house over COVID. Now back in...
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
Hope has spent the past few years helping brands in the FMCG, tech and finance sectors to collaborate with creators.
'Got You Looking' is Dentsu Creative's first major brand campaign for The Iconic.
Thinkerbell has won the integrated account - spanning creative, media, PR, and social - following a competitive pitch, Mediaweek can reveal. TBWA...
David Gaskill: "It will become vital to ensure the data required for customisation and prompting is available."
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
