Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
Managing partner Nick Murdoch said the wins mark a strong start to the year for the indie media agency.
Guardian Australia was chosen to partner with the tourism authority because of its focus on sustainability and positive impact.
This is a bespoke media offering powered by GroupM and WPP.
The picnic was attended by The Pinnacle Foundation's CEO, Queer Town's founder, and UnLtd's GM.
Jen Sharpe: "This refresh tells our story and shows our dedication to actively listening and involving community in all of our work."
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
Dunn was previously SVP of business development for Citrus Ad across APAC.
In addition to the campaign, Clems has also refreshed the TABtouch brand identity.
Takasaki's appointment comes after Eileen Cosgrove-Moloney joined BMF as joint-general manager alongside Richard Wood.
The account was last up for review in 2020 and saw OMD reappointed.
Last week, the OMG agency also won El Jannah's digital media and SEO account.
This expansion marks a new chapter in the agency's 27-year history.
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
The incumbent is independent agency Half Dome, which has serviced the account since August 2021.
The agency will be the sole channel partner for Aryma Labs.
