Agency News Archives - Page 21

SBS upfront 2025 - Rebecca Segalla, Barry O’Brien and Carolyn Northcote

Media buyers on the SBS 2025 upfront: ‘Well-rounded’, ‘very smart’ and ‘punchy’

Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.

Connecting Plots - Maggi Professional Gravy

Agencies

Connecting Plots and Nestlé Professional launch Kitchen MVP B2B campaign

Dan Larcombe: 'We wanted to demonstrate how Maggi Gravy is the unsung hero and MVP of any kitchen by chefs dependable quality...

Agencies

Supercars launches second phase of its digital transformation via DDB Group’s RAPP

Juan Garcia: 'We’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital...

Agencies

Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO

Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...

Agencies

Optus launches review of media account

UM initially won the account from Starcom in 2016.

Alt/Shift/ - Samantha Razzell and Priscilla Jeha

Agencies

Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers

Razzell will oversee the team in Victoria, Jeha joins Queensland office

The Monkeys - Paul McMillan, Ant Keogh and Michael Derepas

Agencies

Paul McMillan, Ant Keogh and Michael Derepas exit The Monkeys Melbourne after seven years

A spokesperson said: 'We can confirm that Ant Keogh, Paul McMillan and Michael Derepas are departing The Monkeys, and we wish them...

Agencies

Peach PRC leads TikTok content series with Google via 72andSunny

Leah Ferris: "With this content series, we’re proud to continue partnering with local artists, like Peach PRC, to demonstrate the everyday helpfulness...

Agencies

Marketer Kathleen Gunther launches Gunther Consulting

'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'

Agency News

People feel more resilient, in control and optimism to drive change: Havas 2024 Meaningful Brands

Olly Taylor: 'Rather than focusing on 'changing the world,' Australians are looking to improve their everyday lives. In a market dominated by...

Agencies

Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand

As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely...

Agencies

Fashion retailer Suzanne Grae appoints Tug Sydney to drive digital marketing

Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing.

Agencies

How to buy tickets for the Mediaweek Agency 50, 2024

Last year, CEO of GroupM Australia & New Zealand Aimee Buchanan took the #1 spot on the Agency 50 list.

Agencies

Praise launches its ‘give it some mayo’ brand platform via Connecting Plots

The brand campaign is the first major work for Praise by Connecting Plots, who were appointed in June 2023.

Agencies

Media buyers on Nine upfront 2025: Network highlights ‘strategic move’ and ‘commitment to innovation’ as it ‘briefly acknowledges the elephant in the room’

Lorraine Woods, Chris Nolan, Marco Norder, Jonatan Morales, Stefan Boden, Sarah Thom and Kevin Fernandes shared their thoughts and opinions on Nine's...

Atomic 212° - Rory Heffernan, national managing director

Agencies

Atomic 212° appoints Rory Heffernan as CEO: ‘I will continue to focus on innovation and how we best equip our clients and team into the future’

Heffernan will succeed Claire Fenner, who resigned earlier this month.

Agencies

Meeting of The Minds: Claxon’s Serena Vanstone and Danny Molyneux

Vanstone and Molyneux share their best career advice, hot takes, and what they currently have on repeat.

Meerkat Media - Lee Stephens and Per Tinberg

Agencies

Lee Stephens launches his new agency, Meerkat Media

Lee Stephens: 'Meerkat's mission is to transform raw data into insights that deliver measurable impact for its clients.'

Mediaweek

Agency News page 21

Media buyers on the SBS 2025 upfront: ‘Well-rounded’, ‘very smart’ and ‘punchy’

Connecting Plots and Nestlé Professional launch Kitchen MVP B2B campaign

Supercars launches second phase of its digital transformation via DDB Group’s RAPP

Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO

Optus launches review of media account

Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers

Paul McMillan, Ant Keogh and Michael Derepas exit The Monkeys Melbourne after seven years

Peach PRC leads TikTok content series with Google via 72andSunny

Marketer Kathleen Gunther launches Gunther Consulting

People feel more resilient, in control and optimism to drive change: Havas 2024 Meaningful Brands

Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand

Fashion retailer Suzanne Grae appoints Tug Sydney to drive digital marketing

How to buy tickets for the Mediaweek Agency 50, 2024

Praise launches its ‘give it some mayo’ brand platform via Connecting Plots

Media buyers on Nine upfront 2025: Network highlights ‘strategic move’ and ‘commitment to innovation’ as it ‘briefly acknowledges the elephant in the room’

Atomic 212° appoints Rory Heffernan as CEO: ‘I will continue to focus on innovation and how we best equip our clients and team into the future’

Meeting of The Minds: Claxon’s Serena Vanstone and Danny Molyneux

Lee Stephens launches his new agency, Meerkat Media