Agency News Archives - Page 2

Agencies

Nick Smith reflects on a ‘stellar year’ for Medium Rare and reveals why branded content works

Plus: Smith on the agency's work with CommBank and his outlook for 2025.

Agencies

Lifeline and Thinkerbell team up to raise awareness of loneliness during Christmas

Paul Swann: 'We believe creativity has the power to spark meaningful change.'

Agencies

Flybuys launches ‘Don’t Buy It, Flybuy it’ campaign via Thinkerbell

Tom Wenborn: 'The campaign serves as an opportunity to showcase the best bit of Flybuys, redeeming stuff, while helping savvy members with...

Agencies

Toyota launches new This LandCruiser Drives Us Home campaign via Saatchi & Saatchi

Mandie van der Merwe: 'With this campaign, we set out to capture the spirit of generations of Australians who rely on their...

Agencies

David Neal joins DEPT as global chief financial officer

Dimi Albers: 'David will help us unlock new opportunities and ensure that innovation remains at the heart of everything we do.'

Agencies

AFFINITY wins media account for Merrick Watts’s Posca Hydrate

Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'

Agency News

Afterpay taps into Swedish language in new campaign with IKEA

Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'

Agencies

World Vision launches Boxes for Better campaign with EssenceMediacom

Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'

Dentsu Creative Launches 2025 Trends Report

Agencies

Generation Blur, the ‘Good Enough’ life, algorithms and blues: Dentsu Creative unveils 2025 trends

The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.

Agencies

McDonald’s and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal

Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never...

Fenton Stephens - Alex Fenton and Chris Ellis

Agencies

Chris Ellis joins Fenton Stephens as executive creative director

Alex Fenton: 'Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new...

Agencies

Taz Papoulias addresses agency flaws with the launch of seamlessmedia

Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small...

Agencies

Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative

The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.

Assembled Group x We Are Phoenix - Amber and Ben Coupe

Agencies

Assembled Group welcomes We Are Phoenix

Craig Hart: 'Their ability to orchestrate activations and experiences on the scale that Phoenix does, adds a dynamic dimension to our capabilities,...

media reaction - Omnicom x IPG - Mat Baxter, Darren Woolley, Julia Vargiu

Agencies

The media industry react to Omnicom’s acquisition of The Interpublic Group

Mat Baxter, Darren Woolley and Julia Vargiu shared their thoughts and opinions on the acquisition.

Agencies

ADF Careers launches I am a Submariner campaign via VML

Thomas Tearle: 'In this final major initiative of our six-year partnership with the ADF, we’re honoured to have contributed to inspiring the...

Omnicom + Interpublic - John Wren and Philippe Krawkowsky

Agencies

Omnicom acquires Interpublic Group: ‘Now is the perfect time’

Philippe Krawkowsky: 'We are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner...

Agency News

All wrapped up! A look at the 2024 Christmas campaigns that sleighed

From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.

Mediaweek

Agency News page 2

Nick Smith reflects on a ‘stellar year’ for Medium Rare and reveals why branded content works

Lifeline and Thinkerbell team up to raise awareness of loneliness during Christmas

Flybuys launches ‘Don’t Buy It, Flybuy it’ campaign via Thinkerbell

Toyota launches new This LandCruiser Drives Us Home campaign via Saatchi & Saatchi

David Neal joins DEPT as global chief financial officer

AFFINITY wins media account for Merrick Watts’s Posca Hydrate

Afterpay taps into Swedish language in new campaign with IKEA

World Vision launches Boxes for Better campaign with EssenceMediacom

Generation Blur, the ‘Good Enough’ life, algorithms and blues: Dentsu Creative unveils 2025 trends

McDonald’s and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal

Chris Ellis joins Fenton Stephens as executive creative director

Taz Papoulias addresses agency flaws with the launch of seamlessmedia

Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative

Assembled Group welcomes We Are Phoenix

The media industry react to Omnicom’s acquisition of The Interpublic Group

ADF Careers launches I am a Submariner campaign via VML

Omnicom acquires Interpublic Group: ‘Now is the perfect time’

All wrapped up! A look at the 2024 Christmas campaigns that sleighed