Carat first won the Beacon Lighting account in 2018 before expanding the relationship in 2021.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
The agency has also hired Susie Krieble, a Japan-based brand and lifestyle consultant.
Her most recent role was at Affinity, as head of media.
The win comes ahead of the agency's official UK expansion later this year.
Barber and Fraser share their best career advice, hot takes, and what they currently have on repeat.
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and...
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand,...
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
Managing partner Nick Murdoch said the wins mark a strong start to the year for the indie media agency.
Guardian Australia was chosen to partner with the tourism authority because of its focus on sustainability and positive impact.
