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Ian Ball: 'He brings the perfect blend of strategic vision, deep sector expertise, and operational leadership'.
Woods, who joined the agency in 2016 has since become one of its most influential leaders.
The pair previously steered OMD together.
The move bolsters the group’s creative leadership across Australia and New Zealand.
The move comes ahead of Australia’s biggest decade of live global sporting events.
'Together with Lanai and Jess, Michila will play a key role in shaping Mamamia’s next phase of growth'.
Melanie Spencer: 'We move hearts, we move communities, and we move sales.'
It marks his return to the network after six years.
"We’re unlocking powerful new ways for partners to grow with us.”
It comes as the company expands its presence across a number of areas.
Russell joins from B-Corp agency Elvis, where she led global strategy for Cadbury, OREO and Huggies.
He succeeds Adform’s previous APAC leadership and continuing the company’s strong momentum.
"I can’t wait to work alongside him and the hugely talented team"
“These roles give us the lift to deliver bigger, smarter work every month."
She succeeds Brian Florido, who left the company earlier this month.
The nomination recognises its creative and social impact.
The partnership covers both Australian and UK markets.
It's aimed at supporting independent agencies through mergers, acquisitions and partnerships.
