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Ian Bellerby has been appointed as Head of Brand Tracking & Comms and Josh Thomas-Goodey as Director.
At the centre of the execution is Reddit, where real user-generated “simple solutions” were sourced and transformed into creative.
The product is being positioned as one of the largest AI answer engines on the open web.
The campaign generated more than 830,000 impressions and over 6,400 clicks across all channels.
The win will see JCDecaux design and deliver a full-scale digital airport network from the ground up.
The changes come following last year's sweeping global merger.
Lisa Campbell is elected as Vice President, following Anousha Zarkesh's departure.
Winners will be announced at the ceremony on Thursday, 30 April at The Star on the Gold Coast.
As part of the change, oOh!media will transition its retail media offering with Petbarn to an in-house model.
The partnership will support its work designing and deploying secure, enterprise-grade solutions using OpenAI models.
Philippa Kelly will assume the role of Chair immediately following the AGM.
The appointment is effective immediately.
The campaign marks the agency’s first film work for Optus since it was appointed the lead creative agency in 2025.
Entries for the 2026 MFA Awards are now open, with early bird submissions due by 21 April and final entries closing on...
Publicis Groupe CEO: 'Our next big bet is sport.'
The move aims to reduce the fragmentation that has traditionally complicated programmatic campaigns across ANZ.
Christina Crawford joins as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
The leadership change comes as Bastion Brands continues to grow within Havas Group ANZ.
