Cashrewards has invested in its Circuit Media division as part of its ambitious plan to drive 3x revenue growth in FY25.
The company has strengthened its retail media capabilities with the appointment of Aaron Macarthur as Head of Sales, bringing deep commercial and digital media expertise to lead Circuit’s go-to-market function and revenue delivery.
In addition, the cashback platform has welcomed three new senior team members: Lauren Beach (formerly Cartology) and Rosalinde Czysnok (formerly News Corp) join as Senior Circuit sales managers and Hayden Skelton (formally Zuru) focused on B2B marketing and Sales Strategy, while Ellie Mannix moves from Senior BDM to Senior Circuit Sales Manager rounding out the new powerhouse team.
These strategic hires follow the successful FY24 launch of Circuit Media, which gained strong traction with brands such as Temu, Hubbl, Chemist Warehouse, and Estée Lauder. As the business accelerates into FY25, Cashrewards is doubling down on growing its retail media footprint through deeper brand partnerships, product innovation, and seamless campaign execution.
To better align media with the broader business strategy, Circuit Media has also transitioned to report into Chief Marketing Officer, Zara Cobb. This structural realignment is designed to tightly integrate marketing and media functions, allowing for more connected storytelling, greater platform visibility, and stronger performance outcomes for partners.
‘FY25 is about scale and impact’
“FY24 was a huge year for Cashrewards with the launch of Circuit, but FY25 is about scale and impact,” said Cobb. “With Aaron leading sales, and the incredible talent we’ve added in Lauren, Roz and Ellie, we’re poised to take Circuit Media to new heights and deliver even greater value for our brand partners and members.”
As part of its next phase, Circuit is also launching a Supplier Funded Offers model, enabling suppliers to amplify offers at selected retailers making it radically easier for brands to engage shoppers across multiple merchants in one unified campaign. Through closed-loop attribution and personalised segmentation, advertisers can now access measurable, high-intent retail media with unprecedented ease and precision.
Circuit by Cashrewards has already demonstrated its potential, offering brands access to over 2.5 million highly engaged, purchase-ready members. Making it one of the most powerful new entrants in the Australian retail media landscape.