Cartology has renewed its long-term Retail Out of Home partnership with Mirvac, including the addition of Sydney’s Broadway Centre for the first time.
The agreement will see Cartology own, manage, and operate over 230 small and large format retail out-of-home screens within nine Mirvac centres across Australia’s eastern seaboard including Birkenhead Point, Broadway Sydney, Greenwood Plaza, Moonee Ponds, Orion Springfield and more.
Broadway Centre is located on the fringe of the Sydney CBD and hosts over 11 million annual customer visits. It is home to over 140 local and international brands and is ranked #2 in Australia for annual turnover per square metre, reaching customers from fashion and home goods to electronics, dining, and grocery.
Tom Windeyer, general manager of commercial development and new business at Cartology expressed his enthusiasm for the expanded partnership with Mirvac.
“This partnership broadens our Retail Out of Home scale, enabling both FMCG and non-FMCG brands to forge meaningful connections with their target audiences at the right moments during their shopping journeys.
“Fueled by our robust customer insights, we can connect brands to the right customers and deliver more relevant and impactful experiences in-centre.”
Mirvac’s general manager – retail, Alison Flemming said Mirvac’s partnership with Cartology “has been a fantastic collaboration to date.”
“Our aim is to create engaging and relevant experiences for our customers across our retail centres and we are confident this partnership with Cartology and the Woolworths Group, will help us achieve that goal.”
The partnership renewal follows Cartology’s retail out-of-home growth with Vicinity Centres nationwide, bringing its total retail out-of-home offering to over 3,400 screens.
Australia’s largest shopping centre, Chadstone, is among the first to have been impacted by the partnership with Cartology. Chadstone receives over 20 million annual visits.
See also: Cartology and Vicinity Centres partnership to set 1,000 digital screens live
See also: Coca-Cola, Nestlé, Peters, Vittoria Food & Beverage score at Cartology retail media awards