Cartelux has announced the appointment of Kristin Harder as global head of strategy and partnerships.
The new role will see Harder steer the strategic direction of the ad tech company, launch marketing initiatives, and grow the business’ global partnership networks.
Harder joins Cartelux from Audi where during her nine-year tenure as global head of media manager.
In that role, she managed marketing communication, events and sponsorship for China, Audi’s single most important market.
Harder’s career grew to incorporate global marketing responsibilities when she became global head of sales media, before taking on global media responsibilities.
The new global head of strategy and partnerships welcomed the opportunity to apply her international experience to the fast-paced startup world as Cartelux shapes the future of retail marketing.
“Cartelux is targeting a long-standing pain point within global campaign management by integrating retail networks seamlessly into the campaign and media buying process,” Harder said.
“I have seen first-hand the critical divide that often lies between OEM and retail networks, in particular in digital advertising. Maximising synergies is critical for reaching in-market audiences at the right time and place. Cartelux has truly innovated this space by offering a simple, time and cost-efficient platform solution,” she added.
Cartelux founder and chief executive officer Josh Williams said: “Kristin’s global experience, understanding of the most complex automotive retail environment, combined with her global marketing and media background is a perfect fit for the company. I am delighted to have her on board to grow the business together.”
Harder joins an esteemed senior management team of automotive veterans at Cartelux, including global industry lead automotive Raoul Picello, general manager EMEA Herve Genin, global general manager Patrick Doble, and chief financial officer Stephen Burns.
The appointment comes at a time of rapid global growth for the business following client activations in Thailand, India, Australia, Switzerland, Spain, and Germany.