Carrie Bickmore and Fifi Box have landed in hot water with Australian shoppers, with their latest Kmart ad campaign getting a less-than-glowing reception.
The radio duo teamed up with the budget retailer for a paid partnership, showing off a shopping spree inside a Kmart store. But rather than sparking excitement, the ad has left viewers unconvinced – many accusing the pair of being “rookies” who rarely, if ever, shop there.
Carrie Bickmore and Fifi Box ‘shopping’ in Kmart.
Shared across the Carrie & Tommy Show and Fifi, Fev & Nick Show Instagram pages, the video sees the besties on the hunt for affordable home decor. But eagle-eyed fans were quick to call out a glaring detail – one that, for many, proves they’re not exactly regulars at the retail giant.
“Tell me you don’t shop at Kmart without telling me – came out with a cushion and a vase. LOL take me and I will show you how to shop at Kmart. Tip one get a trolley,” wrote one Instagram user.
While another also took aim at the absence of a trolley: “Pft, rookies. Where’s the dual shopping trolleys?”
Carrie Bickmore and Fifi Box ‘shopping’ in Kmart.
Seasoned shoppers also noticed the lack of products the pair eventually decided to buy: two small vases, a green resin jug and a cushion.
“No one ever walks out with just one thing,” one commenter wrote.
Their total outlay? Bickmore walked away with $23 worth of products; Fifi only bought a $14 jug.
The overall purchase prompting this comment: “This is hilarious. These two do not shop at Kmart,” agreed someone else.
With another user agreeing, writing: “As if these 2 shop at Kmart.”
Pictured: Carrie Bickmore and Fifi Box