Carat Western Australia will lead the media strategy, planning, and buying services for building renovating and developing company Summit Homes Group after winning the account.
“The WA building industry is a dynamic and hugely competitive sector; we look forward to leveraging the agency capability and Carat’s unrivalled understanding of consumers to help Summit Homes Group win in market,” Carat WA managing director Jim Groves, who joined the agency last year, said.
“Partnering with an organisation of Summit Homes Group’s stature and standing is a privilege.”
Alan Bayliss, client director at Carat WA, added: “Summit Homes Group is well known for building homes for West Australians and it’s going to be exciting to help this client take their vision forward.”
Summit, which was established over 45 years ago, is a Perth-operated, family-owned company that has worked with over 45,000 West Australians.
The Group encompasses over 19 subsidiaries, including four new home brands, land estates, residential solutions, supply services, and modular solutions.
“We’re excited to have appointed Carat as our media agency to help us drive business growth. We were impressed with the quality of the proposition and the demonstrated experience shared,” Alicia Butturini, Summit Homes marketing manager, said.
“We look forward to seeing how far we can elevate all the new home brands together.”
For Carat WA, the account win continues the agency’s strong growth trajectory in 2024.
Groves joined Carat Western Australia in 2023 alongside Shaun De Souza, who joined as a client partner.
In April, Carat retained Beacon Lighting, extending its seven year relationship with the brand. Carat was also recently appointed by General Motors to handle all paid media strategy, planning, and buying for the launch of the Cadillac LYRIQ into the Australian and New Zealand markets, plus the media account for FunLab, including Holy Moly, Strike, and Archie Brothers.
In Australia, Dentsu’s Carat has operations in Sydney, Melbourne, Queensland, South Australia, and Western Australia.
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Top image: Geoffrey Langton, Alan Bayliss, Ashely Rattray