Tech giant Apple has been recognised with the Marketer of the Year award by The Cannes Lions International Festival of Creativity.
The annual award, inaugurated in 1992, celebrates an iconic body of work sustained period of time. This is Apple’s second time winning the industry accolade, the first was in 2019.
Last year Apple took home a slew of Lions awards for a range of brands, products and services in the B2B and B2C space, and from across a breadth of eight disciplines including Brand Experience & Activation, Digital Craft, Entertainment, Film, Film Craft, Health & Wellness, Industry Craft and Media.
Tor Myhren, vice president, marketing communications, Apple, said of winning the Creative Marketer of the Year award: “We are incredibly grateful for this honour, which highlights the passion and creativity of an extraordinary team.
“Apple has always existed at the intersection of liberal arts and technology, and we work hard to channel our creativity into content that will inspire our users to unlock their own.”
Tor Myren
Simon Cook, CEO, LIONS, said: “Apple has fostered a culture that prioritises creativity and innovation, and that shows up in its deep understanding of meaningful marketing. As part of its culture, it’s clear that Apple’s leadership encourages the kind of thinking necessary to create marketing content that connects with people in a uniquely emotional way.
“This honour is about recognising those marketers who are being bold, brave and pushing boundaries – and Apple continues to do this in spades.”
The last four festivals have seen Apple take home multiple metal. Last year, the tech giant took home five Lions for the ‘Shot on iPhone’ campaign, Relax: Tractor’, which won a Gold and Silver Lion, as well as other work that included ‘The Underdogs: Swiped Mac’, ‘TED LASSO: Fake Team. Real Partners.’, and ‘Fuzzy Feelings’.
Past recipients of the Cannes Lion Creative Marketer of the Year include AB InBev, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald’s, Samsung, Microsoft and Unilever.
Each of the companies have demonstrated that consistent and world-class creativity underpinned by a culture of creativity drives business performance – and have won multiple Lions at the Festival as a result.