BuzzFeed Australia has appointed Andrea Ingham as its first vice president of business partnerships.
Ingham will oversee brand partnerships and lead advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed Originals, BuzzFeed News and media brands such as Tasty, As/Is, Bring Me!, Goodful and Nifty across Australia and New Zealand.
She will spearhead new brand partnerships and advertising products, and support BuzzFeed’s expansion into the licensing and consumer products space nationally. Ingham will report into Matt Drinkwater, SVP international brand strategy in the US.
Ingham comes to BuzzFeed from Spotify, where she was head of sales for Australia & New Zealand. Having previously held roles at Southern Cross Austereo, Nine Network Australia and Nova Entertainment, she brings more than 20 years of experience developing strategic partnerships on behalf of media companies with brands and agencies alike.
Ingham said: “I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment, as the company pushes beyond the digital advertising space into new lines of business. Brands want to connect with the “always on” consumer via content that resonates, and BuzzFeed delivers that in spades.”
“Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia. We have no doubt, with Andrea at the helm, BuzzFeed Australia will develop and grow new brand partnerships, and continue to shape the future of advertising in the local media landscape,” said Matt Drinkwater, SVP international brand strategy, BuzzFeed.
Ingham will join BuzzFeed’s Sydney-based team at the beginning of October.