Publisher of Business Insider, Kotaku, Gizmodo and Lifehacker, Allure Media has partnered with discovery platform Taboola, meaning Taboola’s personalised content recommendations will appear across the entire Allure Media desktop and mobile network.
Taboola’s technology analyses hundreds of real-time signals including geography, device, referral source and social media, to predict what content an individual user will next want to engage with.
The partnership will allow Allure to generate direct revenue, and further grow its audience of eight million unique browsers/month.
“We are very excited to team with Taboola. Taboola’s predictive personalisation technology will help optimise engagement and revenue across all of our sites as well as improve our understanding of what content our audience enjoys most,” said Danny Allen, publisher of the Australian editions of Gizmodo, Lifehacker and Kotaku.