Broadsheet Media has launched a free app. Updated in real time, the app responds to variables including location, time, day, and weather to generate a personalised homepage for each user.
“We didn’t want to create a slightly different version of the website. The app needed to serve a purpose,” says Broadsheet’s founder and publisher, Nick Shelton. “We wanted it to capture the cultural zeitgeist of the city and be an effective tool for getting the most out of it.”
In addition to the personalised news feed, the app features a powerful, intuitive search function, giving users access to almost 7000 cafe, restaurant, bar, shop, and accommodation listings around Australia. Broadsheet has been building this Directory since 2009, using independent writers and photographers commissioned by the company. Cafes, restaurants, bars, shops, and hotels cannot pay to be listed on broadsheet.com.au or in the app.
Users can search using one-tap shortcut buttons such as Open Now and Near Me, or delve deeper into the Directory with search filters including suburb, cuisine (e.g. Japanese, Italian), dish (ramen, burgers, seafood), feature (good view, dog-friendly, vegetarian), price and more. Restaurant tables can also be reserved through the app.
“We all have that person in our lives that can always give a good recommendation. You can text them at 8pm on a Saturday wondering where to get a glass of wine in some obscure neighbourhood and they’ll give you two great options. The Broadsheet app is that friend,” Shelton says.
Launched in 2009, Broadsheet is Australia’s go-to culture guide, with three million visits per month. With a presence in Sydney, Melbourne, Adelaide, Brisbane, and Perth, the masthead helps Australians discover and experience what makes their cities and communities tick.
The look and feel of the Broadsheet app were designed, by agency The Company You Keep. The app is available to download for free from the iOS app store.