Broadsheet, publisher of Australia’s influential city guides has today become a national voice, after years of success in Sydney and Melbourne.
Leading the national roll-out, Broadsheet has appointed Katie Spain, Matt Shea and Max Veenhuyzen, as site editors for the new Adelaide, Brisbane and Perth editions. Combining rich backgrounds in food and lifestyle media, the editors will lead the editorial development of Broadsheet in each city.
Commenting on the new hires, Nick Shelton, Director and Publisher at Broadsheet said: “Broadsheet exists to celebrate everything Australian cities stand for. Having grown loyal reader bases in Melbourne and Sydney, we’re now looking to expand this to the rest of the nation.”
“We’ve searched hard for the right talent to bring Broadsheet’s unique and authentic take on the best of what’s happening across the country. With Katie, Matt, and Max’s extensive experience, we are in a prime position to continue our success in these new states,” said Shelton.
The new editions are now live, attracting interest from audiences and brands alike.
“Sydney and Melbourne established Broadsheet’s strong cultural reputation, drawing one million unique readers a month. However, the thirst for quality editorial at a national level has been apparent for quite some time. Prior to the launch of the new sites, about 10 per cent of the website’s traffic had come from states outside NSW and Victoria,” said Shelton.
Since launching its first city guide in Melbourne in 2009, Broadsheet has been at the forefront of innovation in Australian digital media. Not only has its audience continued to grow, it has also had an enormous influence on local businesses. Founder and entrepreneur Nick Shelton saw an opportunity to disrupt an industry which was struggling, with his forward thinking vision. Six years on, Broadsheet continues to go from strength to strength.
With the revamped platform and the launch of national assets, Broadsheet is cementing its position as Australia’s leading digital publisher on food, nightlife, fashion, entertainment and culture.
“The rapid engagement of audiences in Adelaide, Brisbane and Perth is further proof of the demand for fresh cultural reporting in Australia. We’re looking forward to continue developing our national audience and industry presence,” said Shelton.
About Katie Spain
Katie Spain joins as the new editor for Broadsheet Adelaide. She brings more than a decade of experience in writing, editing and broadcasting having first started her career at magicalia.com, before taking on positions at Nova FM, Adelaide Magazine and SA Weekend Magazine. Katie’s involvement at The Advertiser also means she brings extensive experience as a restaurant reviewer to her new role.
About Matt Shea
Matt Shea joins Broadsheet Brisbane with significant experience reporting on travel and culture. Matt is well known as a freelance journalist, writing for the likes of Sydney Morning Herald, Lonely Planet, Monocle, the Guardian, Luxury Travel Magazine, and Qantas Travel Insider. His background as a lifestyle journalist has prepared Matt to develop Broadsheet Brisbane’s premium cultural reporting.
About Max Veenhuyzen
Max Veenhuyzen, Broadsheet Perth’s new editor is an industry heavyweight and has reported on food, drink and culture in Perth for over a decade. In addition to covering Perth for Broadsheet, he continues to freelance and review restaurants for publications like Australian Gourmet Traveller, QANTAS Travel Insider and other international titles. Max’s standing in Perth culture will help Broadsheet build a presence in WA.
Broadsheet is an Aussie innovator and homegrown success story. Since first launching in 2009, the publisher has grown to become a national must-read for city dwellers interested in food, culture, lifestyle and fashion. Today it’s one of the most influential guides, so much so that a new phrase has been coined. The term “the Broadsheet effect” has been established to describe the phenomenon that once a venue appears on Broadsheet, it instantly becomes popular.