Broadsheet has appointed Paul Bates as its new commercial director. Bates commenced at Broadsheet last week, reporting to managing director Sian Whitaker.
Bates joins Broadsheet from Cartology (Woolworths Group), where he was the general manager of agency and client partnerships. Prior to that, he held senior positions at REA Group, Yahoo7 and Fairfax Media.
As part of Broadsheet’s executive leadership team, he’ll be responsible for shaping and executing Broadsheet’s commercial strategy, ensuring the continued growth of the business. Paul will lead the Sales, Studio, Design and Audience teams, spearheading initiatives to secure new business opportunities, expand the client base and build new revenue streams.
Whitaker said: “I am thrilled to welcome Paul to the team. Paul’s arrival comes at a pivotal time for Broadsheet as we continue to innovate and grow our business. With his strong experience and ability to lead high-performing teams, Paul is the perfect fit to help us take Broadsheet to the next level. I can’t wait to see the impact he will make.”
Bates said: “I am delighted to join Broadsheet and I look forward to building on the great, award-winning success the team has seen over recent years, especially as we head to the next horizon in delivering our strategic plan. To be at the heart of culture – providing consumers with insights and sneak peeks on how to best enjoy their cities – is an exciting opportunity and I can’t wait to work even closer with our teams, agencies and clients to drive their businesses forward.”
Whitaker was promoted to the role of managing director in July, and joined the company in 2018, serving as general manager for the past three and a half years.
As managing director, Whitaker will work to drive business growth and execute the company’s vision. She will continue to lead all departments, including editorial, commercial, product, finance, operations, and reader revenue.