Brisbane’s number one lifestyle magazine relaunches

Brisbane’s Bmag relaunches: More lifestyle for title that targets 250,000+ affluent homes

Bmag, which brands itself as “Brisbane’s number one lifestyle magazine”, has an all-new look.

“The whole mag’s been given a facelift,” says executive editor Rohan Williams, “with a new, more compact size, new logo, new cover design, new layouts, and most importantly, new ideas.

“We’re placing an even greater emphasis on lifestyle content and local Brisbane stories, offering up a fresh and contemporary mix of food, fashion, travel, health and beauty, indoor and outdoor living, entertainment and the arts, motoring and so much more.”

Bmag’s columns — including contributions from veteran broadcaster Greg Cary, Premier Annastacia Palaszczuk, Lord Mayor Graham Quirk, fashionista Hannah Klose, foodie Tanya Hall, motoring journalist Chris Nixon, and “mummy blogger” and broadcaster Emily Jade O’Keeffe — will carry over to the relaunched iteration of the magazine.

Bmag will continue to be produced by locals, for locals. New features include Five Things I Love About Brisbane, a chance for local identities to lift the lid on their favourite places to eat, play, relax and visit around town, and Lost Brisbane, a collaboration with the popular Facebook page dedicated to Brisbane’s forgotten heritage.

The first issue of the relaunched title features an in-depth feature on the Queen’s Wharf development, and the impact it is expected to have on Brisbane’s global reputation as a food, retail and entertainment hub.

Bmag uses a combination of ABS, Roy Morgan and Mosaic information to directly target high income demographics, with select distribution to Brisbane’s 250,000 most affluent and influential homes. Bmag is also distributed to over 1,000 outlets with high pedestrian traffic.

The all-new Bmag landed in Brisbane letterboxes on Tuesday 18 August 2015.

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