Biggest rise: Nova 106.9 +1.6
Biggest fall: 4BC -1.5
Nova 106.9 12.9%
Impressive recovery with both the station an Ash, Kip and Luttsy with Susie O’Neill on 12.9%. That is the best station share since survey two last year and the best breakfast share since 2017. All dayparts grew with the strange exception of evening where share was down 2.3 to 12.2%, but that is still enough to rank #1. Drive with Kate, Tim and Marty was up 1.4 to 16.2%, which is the largest commercial daypart share in the market. Nova remains #1 18-24 and is the new 25-39 champ, taking back the crown from Hit 105.
104.5 Triple M 12.4%
It may not be #1 or in breakfast this survey, but it did not fall too far from the top. The station is only 0.5 behind the leader 10+. The new breakfast show with Marto, Robin and Nick Cody did take a sizeable hit with share down 2.4 to 11.7%. However breakfast still ranks #2 behind only Nova.
97.3 FM 10.4%
The station moved back into double figures, but breakfast didn’t. In fact Bianca, Mike and Bob drifted lower – down to 9.0%, which is 97.3’s smallest share in well over three years. Nothing wrong with at work listening though, with share up 1.4 to 11.2% in morning and up 2.1 to 12.3% in afternoon. Will and Woody put on a point in drive too – up to 10.4%.
Hit 105 10.2%
Share stayed the same as it ended 2018, which we noted at the time was the equal second smallest share in the past three years. Breakfast managed to grow though with Stav, Abby and Matt up 1.2 to 11.2%. Their best last year was a survey-winning 13.4% in survey six. Drive was down 1.2 to 11.6%, ranking #3 in the market. Even with 18-24 share exploding to 25.2% (+8.0) the station was unable to catch Nova on 26.1%.
Strong start to the new year with a share that has only been bettered by the station twice in the past three years. Breakfast with Laurel, Gary and Mark was key to the growth with share up 2.6 to10.5% where they outrate sister station 97.3. That is easily their best result in over three years. Station share 40-54 jumped 3.2 to 6.6%.
After strong growth in the final two surveys of 20178, the station has lost much of it with Alan Jones down 2.4 to 6.4% while Ray Hadley was off 3.0 to 7.0%.
Macquarie Sports 882 0.7%
Not much movement to report here for the brand that is still finding its feet and hopefully an audience. 0.7% is about the station average for last year. Evening was the big mover, but growth of 0.6 means it still has a smallish share of 1.5%.