BRING – Universal Music for Brands has announced its expansion into the corporate and brand performance market, with BRING Bookings.
BRING has worked with some of the world’s most recognised brands including American Express, 2K Games, FIFA, Carlton & United Breweries, Campari Group, BWS, Nintendo and more. Awarded for their work, including multiple Clio’s, Effie’s and a Cannes Lion, the new offering is a response to market and client demand.
“When you look at the core of our business, we are market specialists in identifying and executing brand campaigns with artists” said Adam Ireland, managing director of BRING.
“In the past 12 months, we have noticed an increase in brands approaching us to secure the right talent for their live events – be it corporate performances, brand launches or even internal parties. Leveraging our industry-leading insights and data, together with overview into our artists plans, we make the process of finding the right music talent easy for our client’s live performance needs. We’re thrilled to expand our offering by officially launching BRING Bookings today and excited to work on delivering the best and memorable live experiences for our clients.”
In the past 12 months, the agency has booked talent for clients including Moet & Chandon, securing international DJ Calvin Harris for their ‘Effervescence’ event held on Sydney Harbour. Further corporate bookings included TikTok, Genesis Motors, and Mcdonald’s with performances from Australian talent including Tones & I, Flight Facilities, Birds of Tokyo, and Running Touch to name a few.
Calvin Harris at Moet & Chandon Effervescence
BRING Bookings corporate and brand event music service will complement the agency’s focus on delivering strategic, creative, production, talent and synch negotiation. The new corporate and brand event bookings website can also scope talent outside the UMG labels and new prospects can outline talent briefs for their events.
See Also: BRING kicks off producing official anthem of FIFA Women’s World Cup