Brightcove has detailed how Network Ten selected the Brightcove Once cloud-based ad insertion and stream stitching solution to power the Apple TV and Sony Bravia apps of its catchup service, tenplay.
“We continue to expand the number of devices for audiences to access tenplay,” said Network Ten chief digital officer, Rebekah Horne. “We are dedicated to providing high quality entertainment anywhere, any time. Thanks to Brightcove Once, delivering ad-supported content on platforms like Apple TV and Sony Bravia is a simple process.”
Network Ten launched tenplay in September 2013 as a catchup and live TV streaming service across desktop, mobile, tablets, Xbox, and Windows 8 platforms. In January 2015, Network Ten launched on the Apple TV platform with Brightcove Once and was able to quickly scale out the deployment to cover the Sony Bravia platform with minimal additional effort.